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2016 Mobile Ad Summit
Friday
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September 
27
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7:00pm
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Delegation Training
Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

What s in it for your Managers? Recently we have heard a lot about leadership, or rather what a manager can do to improve their leadership skills. Leadership is one of the most difficult skills to master and there is no certain path to success. Yet, delegation training can help your Managers become better leaders.

Managers who take on delegating work say it helps them to increase productivity improve overall team satisfaction. They save valuable time for those who need it. Have you ever felt that your managers have become so busy with daily tasks that they sometimes have no time for you? If so, delegation training can help you change that.

The truth is that there are many leaders who possess very good leadership skills. But unfortunately, these same leaders often do not have effective ways to delegate the required work. Delegation Training can teach your managers how to delegate the right tasks so as to increase productivity and quality. It also teaches your Manager's the importance of focusing on the big picture and focusing on the end result rather than on the completion of the assignment. The increased focus brings about an increased sense of urgency, which in turn improves productivity.

A recent article posted at the Harvard Business Review highlighted some of the challenges involved in implementing effective delegation training. As the author rightly points out: "No single approach is likely to be ideal for all organizations, since different industries and different business models are led by different people with different skill sets." However, there are some industry sectors which appear to be more receptive to the concept of delegation skills training. This includes manufacturing and the service sector.

For managers who are looking for a way to improve their leadership skills, they should consider Delegation Training as an option. The idea is to understand how certain tasks are delegated, and then learn how to do it more effectively so as to increase overall team satisfaction and the bottom line. When a manager understands that tasks are assigned based on the best available information and when they have the ability to prioritise, they will find that delegating tasks becomes much easier. They will also be able to see where delegation might be lacking within the team, and how this can be solved by improving the overall process. By reviewing other successful organisations, managers can learn from these examples and apply them to their own organisation.

There are numerous industry sectors which have been successfully used as an example of effective leadership delegation training. These include financial services, retail, human resources, technology and manufacturing. Generally, delegations to these sectors are undertaken when managers need to make quick decisions based on limited information. In addition to using delegation for decision making, many organisations also use it for problem solving.

If you are looking for an example of leadership skills in action, you should look at delegating tasks. An effective manager will be able to delegate tasks efficiently, and in doing so, they will improve their overall leadership skills. You may not see immediate results from implementing a good system of delegation training courses, but over time, you will see significant improvements in your team's performance and all this because the whole team saw the need to improve their process and structure so that things could work to their advantage.

When looking for a training course to teach you how to effectively delegate tasks and improve your leadership skills, you should take the time to research the course you're considering taking. Make sure that the content provided is relevant to the position you are seeking to fill, and that the course offers you effective ways of applying these theories. It will help if the training course addresses the various theories used in modern management theory, as well as the different styles of management behaviour. By taking the time to do this, you will ensure that you choose the best leadership theories and content available. This will ensure that you get the most out of the training course you take.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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